Privacy Policy

Effective Date: July 25, 2024

1. INTRODUCTION
   1. This Privacy Policy (hereinafter referred to as the "Policy") governs the collection and processing of personal data by Luxury Wheels (hereinafter referred to as the "Company"), and individuals (hereinafter referred to as the "Customer").
   2. The Policy has been developed in accordance with applicable international data protection laws and defines the procedure for processing personal data and measures to ensure their security.
   3. The purpose of the Policy is to protect the rights and freedoms of individuals when processing their personal data, including the protection of the rights to privacy, personal and family privacy.
2. DEFINITIONS
   1. Personal data - any information relating directly or indirectly to an identified or identifiable individual (personal data subject).
   2. Personal data processing - any action (operation) or set of actions (operations) with personal data, performed with or without the use of automation tools.
   3. Customer - any individual who visits our website, rents luxury vehicles, or interacts with our services.
3. INFORMATION WE COLLECT
   1. The Company collects the following personal data:
      • Full name
      • Contact information (phone number, email address)
      • Driver's license details
      • Payment information (processed securely through third-party payment processors)
      • Vehicle preferences and requirements
      • Driving history and experience relevant to luxury vehicle rentals
      • Information voluntarily provided when contacting customer service
   2. We also collect non-personal information such as browser type, IP address, device information, and browsing patterns to improve our website and services.
4. HOW WE USE YOUR INFORMATION
   1. We use your personal data for the following purposes:
      • Processing and confirming your vehicle reservations
      • Verifying driving credentials and eligibility
      • Communicating with you about your rental details
      • Providing customer support before, during, and after your rental period
      • Sending promotional offers and newsletters (with your consent)
      • Improving our vehicle fleet and services
      • Customizing your luxury car rental experience
      • Complying with legal obligations including insurance and traffic regulations
   2. We process your data based on your consent, contractual necessity (to fulfill rental agreements), and our legitimate business interests.
5. DATA SHARING AND DISCLOSURE
   1. We may share your personal data with:
      • Vehicle manufacturers and service providers for maintenance and support
      • Payment processors to complete transactions
      • Insurance providers for coverage verification
      • Marketing service providers (with your consent)
      • IT service providers who help maintain our website and systems
      • Government authorities when required by law
   2. We do not sell your personal data to third parties for marketing purposes.
   3. Any third parties with whom we share your data are contractually obligated to maintain its confidentiality and security.
6. INTERNATIONAL DATA TRANSFERS
   1. Due to the nature of luxury car rental services, your personal data may be transferred to countries outside your country of residence.
   2. When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information.
   3. These safeguards may include:
      • Data transfer agreements incorporating standard contractual clauses
      • Verification that recipients are subject to adequate data protection laws
      • Obtaining your explicit consent for specific transfers
7. DATA SECURITY
   1. We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage.
   2. These measures include:
      • Encryption of sensitive data
      • Regular security assessments
      • Access controls and authentication procedures
      • Staff training on data protection
      • Secure data storage systems
   3. While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure.
8. YOUR RIGHTS
   1. As a customer, you have the right to:
      • Access your personal data that we hold
      • Request correction of inaccurate data
      • Request deletion of your data
      • Object to processing of your data
      • Withdraw consent at any time
      • Request restriction of processing
      • Data portability (receiving your data in a structured format)
      • Lodge a complaint with a supervisory authority
   2. To exercise these rights, please contact us using the details provided at the end of this Policy.
9. COOKIES AND TRACKING TECHNOLOGIES
   1. Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content.
   2. Types of cookies we use:
      • Essential cookies: Required for the website to function properly
      • Analytical cookies: Help us understand how visitors interact with our website
      • Functional cookies: Remember your preferences and settings
      • Targeting cookies: Deliver relevant advertisements
   3. You can manage your cookie preferences through your browser settings.
10. CONTACT INFORMATION
    1. If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
    2. Luxury Wheels
       123 Gangnam-daero, Gangnam-gu
       Seoul, South Korea 06000
       Email:  privacy@luxurywheels.com
       Phone: +82 2 1234 5678